Labour
India Rural Employment cum Educational Project (LIREP)
Labour India Rural Employment cum
Educational Project (LIREP) is our new channel of distribution,
functional in all the Panchayaths, municipalities and corporations
in Kerala, providing employment opportunities to over 2500 educated
unemployed youth. It ensures the availability of educational aids
to rural and urban community alike through our system of Development
Officers and Unit Managers assigned to the particular locality,
thereby spreading the message of "education for all" irrespective of
their economic status.
This is the vision which the company
holds forth. The best of the educational materials should reach the
students at the grass-root level in the villages. It helps the average student to
become an above average student. Often the best methods of education
do not reach the needy person in the village as the modes of
conveying the information to him is costly. The urban populace has the
advantage of educational materials purchasing from
the local shops. But the village student often finds it difficult to
get the necessary tools. So a new way had to be found out for
distributing these
products, which are prepared by over 300 experts in education, child
psychology and other fields, so that they reach the rural students. Labour India
was the beginner to take this concept to the market. If an idea
succeeds, then others will follow suit. Many have followed our
footprint. But the best ideas when tried out by amateurs
fail and many who tried to follow have been left far behind.
What is the scope of LIREP in your area? This
must be one of the main thoughts going through your minds at the
moment. Last year, when the project was new and when it had a lot of
teething problems, one of our leading Unit Managerss did active sales figures of
over 5 lakhs which shows that determination and hard work can
bring in the desired results.
How do the hierarchy work in LIREP? As a Unit
Manager you will have under you a few Development officers recruited
by the company. In your capacity as a Unit Manager you have to
motivate these officers to work for the betterment of the children
with regard to their education.
